BOSTON–(BUSINESS WIRE)–Klaviyo, a unified customer platform, today released its Q2 2022 edition of its Business Trend Recap, leveraging data from Klaviyo’s customers for the latest insights into online shopping habits. Klaviyo remains committed to sharing insights aimed at helping businesses of all sizes better understand and engage with their customers.
“Despite the economic headwinds, consumer spending in certain categories continues to be consistent, particularly in categories like apparel and accessories as consumers start attending more events and returning to the office,” said Andrew Bialecki, CEO and co-founder of Klaviyo. “While consumers might pare back on buying higher priced goods like electronics, or price shop for more ‘essential’ goods, they’re still going to buy from the brands they love.”
Top Klaviyo Q2 2022 Shopping Insights
Klaviyo combined insights from over 300 million global shoppers across more than 80 countries and territories powered by the company’s platform during Q2 2022 – between April 1, 2022 and June 30, 2022. This quarter’s top highlights and trends include:
To learn more about Klaviyo visit www.klaviyo.com.
About Klaviyo Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With Klaviyo, brands can combine customer data with more than 220 native integrations to automate personalized email and SMS communications that make customers feel seen. Klaviyo makes it easy—no need to start from scratch, piece together multiple platforms, or rely on third-party marketplaces and ad networks. From mom-and-pop shops to established companies, innovative brands like Unilever, Living Proof, Solo Stove, Citizen Watches, and more than 100K other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.
Lacey Berrien Director of Public Relations lacey.berrien@klaviyo.com
Founded in 2003, Portada is the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas.
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