“I realised I should make it my USP and be ‘the girl with the glasses’”

2022-08-13 00:38:33 By : Ms. louise xia

Television host, actress and entrepreneur, Eline De Munck, the founder of the Odette Lunettes eyewear brand, shares what drew her to eyewear design

I always start my day with choosing the eyewear

Odette Lunette: What’s in a name? I'm not a native French speaker but we wanted customers to be able to know from the brand name that it's about eyewear, which is where ‘Lunette’ came from. As we were discussing the decision my dog, called Odette, walked by. She became our mascot.There was not that kind of representation when I started wearing glasses. There is still not, I think, though in Belgium there are more young women with eyewear on television. I think the reputation has grown in the last few years.

I'm not a native French speaker but we wanted customers to be able to know from the brand name that it's about eyewear, which is where ‘Lunette’ came from. As we were discussing the decision my dog, called Odette, walked by. She became our mascot.

Good vision means the world to me. It means happiness to me

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