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Apparently it's never too early to put voter ID information in front of Texans.

Driving the news: Some voters in the Austin area have been getting letters from VoteRiders, a nonpartisan nonprofit founded in California, about the types of identification required to vote.

What they're saying: "​​You need to act as soon as you can to get the ID you need to cast a ballot," executive director Lauren Kunis tells Axios. "Our message is to prepare as early as you can, to make sure you're not caught flat-footed at the polls."

Between the lines: Texas is one of seven states to have enacted stricter voter ID rules since the 2020 elections.

By the numbers: More than 17 million Texans were registered to vote in the March primary — but fewer than one in five actually cast a ballot.

Zoom out: Texas is one of 36 states with a voter identification law.

The bottom line: Registering — and later turning out — voters sympathetic to your message is the political equivalent of trench warfare, and the campaigns of Gov. Greg Abbott and challenger Beto O'Rourke are spending these dog-day summer months doing just that.

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